After running scans of those old Schwinn ads from the '60s and '70s last week, I had a couple of people write mentioning how much they also loved the Schwinn catalogs from the same period. There are some great sites that feature complete archives of old Schwinn catalogs online, HERE, and HERE.
My favorites are the catalogs from about '65 through '74 -- those are the ones with the full-color spreads, attractive models, and travel-destination settings (Disneyland, Universal Studios, and Hawaii were among some of the locations).
Of course, go check out the archives, but I have a couple of favorite images to share for a brief post for today.
Hope you enjoyed - Just a brief post today.
My favorites are the catalogs from about '65 through '74 -- those are the ones with the full-color spreads, attractive models, and travel-destination settings (Disneyland, Universal Studios, and Hawaii were among some of the locations).
Of course, go check out the archives, but I have a couple of favorite images to share for a brief post for today.
| Image may be NSFW. Clik here to view.  |
| 1965 Mens "Sport" bicycles . . . |
| Image may be NSFW. Clik here to view.  |
| . . . And Ladies "lightweight" models. Looks like a simpler time, doesn't it? |
| Image may be NSFW. Clik here to view.  |
| 1968 Men's Paramounts. Photographed in front of the LA Coliseum. Very clean-cut looking guys, given the time. |
| Image may be NSFW. Clik here to view.  |
| 1968 - Ladies "lightweights." It could just as easily be a fashion spread. |
| Image may be NSFW. Clik here to view.  |
| 1971 - Breeze and Collegiate ladies models. And a couple of cute lady models. The '71 catalog was shot on location in Hawaii. |
| Image may be NSFW. Clik here to view.  |
| From 1972 - Sport Styling for the Girl On-the-Go. Got to love the tennis whites. |
| Image may be NSFW. Clik here to view.  |
| From 1973 - Yes, Virginia, there was a "ladies" version of the Paramount. |
| Image may be NSFW. Clik here to view.  |
| And the ladies Super Sport. Cute dimples. |
| Image may be NSFW. Clik here to view.  |
| 1973 accessories. Do NOT lock your bicycle to a tree. |
| Image may be NSFW. Clik here to view.  |
| And then there's this one - my favorite, and a favorite of some readers, too. Today's swimwear's got nothing on this model's paisley bikini. And that dude's outfit? Wow. Re-defines bicycling fashion. Oh, yeah - and the bike is pretty awesome too. |
