After running scans of those old
Schwinn ads from the '60s and '70s last week, I had a couple of people write mentioning how much they also loved the Schwinn catalogs from the same period. There are some great sites that feature complete archives of old Schwinn catalogs online,
HERE, and
HERE.
My favorites are the catalogs from about '65 through '74 -- those are the ones with the full-color spreads, attractive models, and travel-destination settings (Disneyland, Universal Studios, and Hawaii were among some of the locations).
Of course, go check out the archives, but I have a couple of favorite images to share for a brief post for today.
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| 1965 Mens "Sport" bicycles . . . |
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| . . . And Ladies "lightweight" models. Looks like a simpler time, doesn't it? |
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| 1968 Men's Paramounts. Photographed in front of the LA Coliseum. Very clean-cut looking guys, given the time. |
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| 1968 - Ladies "lightweights." It could just as easily be a fashion spread. |
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| 1971 - Breeze and Collegiate ladies models. And a couple of cute lady models. The '71 catalog was shot on location in Hawaii. |
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| From 1972 - Sport Styling for the Girl On-the-Go. Got to love the tennis whites. |
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| From 1973 - Yes, Virginia, there was a "ladies" version of the Paramount. |
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| And the ladies Super Sport. Cute dimples. |
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And then there's this one - my favorite, and a favorite of some readers, too. Today's swimwear's got nothing on this model's paisley bikini. And that dude's outfit? Wow. Re-defines bicycling fashion.
Oh, yeah - and the bike is pretty awesome too. |
Hope you enjoyed - Just a brief post today.
