Bicycle Shorts: Lego Bicycle Shop

Short Films, that is. . .

Tired of hearing about "1x" drivetrains, dropper seatposts, fatbikes, mid-fat, enduro, gravel, and more? Do you even know what people are talking about when they're debating "36 vs. Pike"? Honestly, I don't. And so the short film, Lego Bike Shop, created by Devon Brown for Oxburger Studios, is a wry 2-minute comment on the current state of the bicycle industry that will appeal to any retrogrouch.

First off, understand that in the world of Lego building bricks, there is only one "bicycle." It comes in a rainbow array of colors, but they're all basically the same little bike:


Where in walks a little hipster guy who wants a new bike . . .


The Lego hipster has done lots of reading online and is very impressed with "how far the technology's come in the past little while."

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"I really think it's time for me to jump on these new trends," the guy says.

The salesman then goes on to show all the great features of the Lego bicycle, which as already mentioned, are all essentially the same.

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"This one features industry-leading green color technology."

It's a real splash in the face of reality when you live in Lego world. It gets me thinking about how the magazines and industry-cheerleading websites can convince us of all the new technology that we "need" in order to enjoy riding a bike - when really, most of it just comes down to marketing hype.

It's only two minutes long, and it's good for a laugh:



Enjoy!